TECH LAB · PROPRIETARY TOOLS

Tools your competition
doesn’t have.

We develop proprietary technology to solve problems that generic software can’t. From AI-powered product classification to natural language analytics — every tool is born from a real problem of a real client.

Technologies we use

Python
Google Cloud
OpenAI
Gemini
Snowflake
n8n
FastAPI
PostgreSQL
Redis
Docker
Python
Google Cloud
OpenAI
Gemini
Snowflake
n8n
FastAPI
PostgreSQL
Redis
Docker
Python
Google Cloud
OpenAI
Gemini
Snowflake
n8n
FastAPI
PostgreSQL
Redis
Docker
Python
Google Cloud
OpenAI
Gemini
Snowflake
n8n
FastAPI
PostgreSQL
Redis
Docker
6+

Proprietary tools

98%

ETIM Classifier accuracy

1.2B+

Events analyzed

10x

Average tool ROI

OUR TOOLS

Six tools. Zero external licenses.

Every tool is integrated into our service. No additional licenses — they’re part of the value you receive as a client.

FLAGSHIP PRODUCT

AI Visibility Tracker

Monitors what ChatGPT, Gemini, Perplexity and Claude say about your brand. The first AI visibility tracker in the Spanish market. 50+ brands, 6 AI models, 30+ languages.

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INDUSTRIAL AI

ETIM Classifier

Automatic classification of industrial products according to the ETIM standard. 98% accuracy, 50x faster than manual classification. Used by HVAC and electrical distributors across Europe.

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DATA & AI

KM Analytics

Analytics with AI chat that answers natural language questions about 1.2B+ Amplitude events and Google Search Console. Cross-source queries on Snowflake.

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AUTOMATION

Doc Builder

AI-powered generator for SEO documents, audits and proposals. Custom templates per client, live Search Console data and automatic professional formatting.

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MEILISEARCH

Smart Search

Intelligent e-commerce search engine based on Meilisearch. Instant search, typo tolerance, synonyms, Smart 404 Handler and cache preloader. 3 indices: products, categories, brands.

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WORKFLOWS

n8n Automations

Custom automation workflows: catalog synchronization, stock alerts, content generation, data import and system connectivity. No-code for clients, full-code for us.

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FEATURED CASE

ETIM Classifier: AI-powered industrial product classification

The ETIM standard classifies millions of electrical, HVAC and construction products across Europe. Manual classification takes 5-15 minutes per product. Our classifier does it in 3 seconds with 98% accuracy.

The problem: manual classification impossible at scale

A typical HVAC distributor has 50,000-200,000 products. Classifying each one according to ETIM requires specialized technical knowledge and 5-15 minutes per product. Manually, classifying 100,000 products would take 2-3 years of full-time work. And by the time you finish, ETIM has released a new version.

The solution: Gemini 3 Pro + Context Caching + proprietary Confidence System

Our ETIM Classifier uses Gemini 3 Pro for classification, Gemini 3 Flash for feature filling, and a proprietary confidence system that ignores AI-reported confidence and calculates its own score based on input data quality, feature coverage and ETIM catalog coherence. Result: 98% accuracy, 3 seconds per product, and always a result (never 'I don’t know').

The impact: from weeks to hours

A Zandergruppe distributor classified 150,000 products in 3 days instead of the estimated 18 months. Cost was reduced by 95%. Data quality improved (fewer human errors). And each new ETIM version can be re-classified in hours, not months. We’re currently exploring offering the service at trade association level for distributors across Europe.

DATA & AI

KM Analytics: ask your data in natural language

1.2 billion Amplitude events + Search Console data + your CRM, all accessible via an AI chat that writes SQL, generates visualizations and finds patterns a human would take weeks to discover.

Universal Chat: automatic cross-source SQL

Ask 'How many users purchased after searching on Google?' and the system identifies required data sources (Snowflake + GSC), generates the SQL query, executes it and presents results with visualization. 2-phase architecture: Router (identifies sources) → SQL Generator (generates and executes). Support for MariaDB, Snowflake and cross-source.

Snowflake-native for enterprise scale

Data lives in Snowflake, not spreadsheets. This allows querying 1.2 billion events in seconds, not hours. 5 Google Search Console tables, full Amplitude events table, and the ability to connect any additional data source (ERP, CRM, ad platforms).

OUR PHILOSOPHY

We don’t sell licenses. Our tools are part of the service.

Most agencies use third-party tools and pass you the license bill. We build our own.

Why? Because generic tools solve generic problems. And our clients’ problems aren’t generic. An HVAC distributor needs to classify 200,000 products. A travel portal needs to analyze 1.2 billion events. An e-commerce needs a search engine that understands synonyms in 5 languages.

Our tools are designed for your case, maintained by our team, and improved with your data. They’re not SaaS you subscribe to and forget. They’re extensions of our service that evolve with you.

The development team works side by side with marketing consultants. The result: tools that aren’t just technically brilliant, but that solve real business problems.

With over 20 years of experience combining technology and marketing, we know the best tool is the one nobody else has. That’s our competitive advantage — and yours when you work with us.

CUSTOM DEVELOPMENT

How a custom tool is born

01

Discovery

We understand your current workflow: what you do manually, where you lose time, what data you have and what decisions you need to make. We don’t start coding until we understand the problem.

02

Prototype

In 2 weeks we have a working MVP. You test it with real data, give us feedback, we iterate. No months of invisible development — you see results from day 1.

03

Integration

We connect the tool with your existing systems: ERP, CRM, e-commerce platforms, databases. API-first design for maximum flexibility.

04

Evolution

The tool improves continuously. New features, performance optimization, adaptation to changes in your business. It’s not a project that’s delivered and forgotten — it evolves with you.

OUR INNOVATION HISTORY

20 years building tools

2004

First SEO automations

Crawling and position analysis scripts when everything was done manually.

2015

B2B Marketing Automation

Marketing automation tools for the Zandergruppe: email, lead scoring, nurturing.

2023

ETIM Classifier v1

First version of industrial product classifier with GPT-4. Proof of concept for 10,000 products.

2025

AI Visibility Tracker

Launch of the first AI visibility tracker on the market. 50+ brands monitored across 6 AI models.

2025

KM Analytics + Universal Chat

AI analytics answering natural language questions about 1.2B+ events. Cross-source Snowflake queries.

2026

ETIM Classifier v3 + Gemini 3

Migration to Gemini 3 Pro with Context Caching. 98% accuracy, proprietary confidence system. Exploring association-level model.

WHAT OUR CLIENTS SAY

Game-changing tools

The ETIM Classifier literally saved us years of manual work. What we thought would be an 18-month project was resolved in 3 days. The accuracy is better than our human classifiers.

H

Head of Product Data

European HVAC distributor

KM Analytics changed how we make decisions. Before we depended on an analyst who took days to generate a report. Now anyone on the team can ask in plain language and get the answer in seconds.

D

Director of Product

Online travel portal

FREQUENTLY ASKED QUESTIONS

Everything about our tools

Have a process that needs automation?
Let’s talk about your case.

Tell us what problem you need to solve. If a good generic solution exists, we’ll recommend it. If not, we’ll build it for you.

Contact our Tech Lab