Social strategy, AI automation and paid social integrated. We don't post for the sake of posting — we design systems that convert followers into customers. With proprietary tools and intelligent automation.
Platforms we master
Brands managed
Impressions/month
Engagement vs. benchmark
Content pieces/month
OUR APPROACH
Three disciplines that most agencies sell separately. We integrate them because social media success requires all three simultaneously.
Current presence audit, buyer persona definition, brand positioning, content pillars, editorial calendar and KPIs. Without strategy, posting is talking to the void.
Original content creation: photography, video, graphic design, copywriting, Reels, Stories, carousels. UGC and influencer coordination. Content people want to see, not just feed filler.
Paid social campaigns with intelligent automation: retargeting, lookalike audiences, AI-powered A/B testing. We measure ROAS, not just likes. n8n workflows optimize bids and creatives in real time.
OUR PHILOSOPHY
Most brands use social media as a megaphone: post, post and post. But social media is bidirectional. It’s the only channel where your audience can talk to you, ask questions, complain and recommend you — in real time and publicly.
Our approach combines the creativity that generates engagement with the precision of performance marketing that generates sales. We don’t post for the sake of posting. Every content piece has an objective: educate, entertain, inspire or convert.
With over 20 years of experience in digital marketing and a multidisciplinary team of 16 in Barcelona, we’ve managed social media presence for brands in tourism, fashion, retail, B2B industrial and e-commerce. We know what works in each sector, on each platform and in each market.
We work in 14 languages, allowing us to manage global accounts with real cultural adaptation — not just literal translations. Because a meme that works in Spain doesn’t work in Germany, and a British cultural reference makes no sense in Latin America.
Our 98% retention rate proves we don’t just deliver results: we build long-term trust relationships with our clients.
SOCIAL MEDIA SERVICES
From strategy to daily execution, we cover everything your brand needs on social media.
Audit, positioning, buyer personas, content pillars, tone of voice, editorial calendar and KPI definition per platform.
Content pillars, editorial calendars, briefings for designers and copywriters. We coordinate creation with your team or our creator network. We define what to publish, when and why.
Daily community management: responses, moderation, DMs, crisis management and social customer service protocol.
Conversion campaigns, retargeting, lookalike audiences, top organic content promotion and creative A/B testing.
Identification, negotiation and management of collaborations with micro and macro influencers. UGC (User Generated Content) coordination.
Monthly reporting with real metrics: engagement rate, reach, conversions, paid social ROAS, community growth and sentiment analysis.
Workflows with n8n and Claude for scheduling, reporting, sentiment analysis and automated social listening. Real-time alerts, AI-generated drafts and mention monitoring. More output, less manual effort.
Multi-language account management with real cultural adaptation. Experience in ES, DE, UK, FR, IT, NL, AT and LATAM markets.
Rapid response protocol, mention monitoring, internal escalation and crisis communication. Prepared for the worst.
OUR PROCESS
Analysis of your current presence, competitors, audience. Brand voice, content pillars, calendar and KPI definition. Deliverable: complete strategic document.
Monthly calendar, content creation (photo, video, copy, design), UGC coordination. Agile approval flow so you always maintain control.
Promotion of best organic content, conversion campaigns, retargeting and creative A/B tests. We maximize the impact of every euro.
Monthly results review, strategy adjustment, new formats and continuous optimization. Every month is better than the last.
PLATFORMS
Instagram is where aesthetics and authenticity meet. Reels, Stories, carousels and native shopping — each format has its moment and its audience. We optimize for discovery (Explore) and conversion (shopping tags).
TikTok isn’t just dances. It’s the most powerful discovery engine for under-35s. We create native content that feels organic, not advertorial. The algorithm rewards authenticity, and we deliver it.
LinkedIn is the B2B platform par excellence. CEO personal branding, thought leadership, employee advocacy and ABM campaigns. We don’t post generic content: we create content that generates conversations and leads.
YouTube is the world’s second largest search engine. SEO-optimized videos, Shorts for reach and thematic playlists for retention. We integrate YouTube into the content strategy, not as an isolated channel.
Facebook is still relevant for 35+ audiences and is the platform with the best paid social ROI for many sectors. Groups, events, marketplace and retargeting — we know how to leverage it.
Pinterest is the forgotten channel with the highest purchase intent. Ideal for fashion, decor, food and travel. Optimized pins with direct product links = qualified traffic and conversions.
CASE STUDY
A Mediterranean tourism and lifestyle brand with stagnant online presence. We designed an integral strategy: defined content pillars, editorial calendar with format mix (carousels, Reels, Stories), paid social campaigns segmented by market and language, and coordination with local micro-influencers. In 8 months, the community grew organically and sustainably, with engagement rates well above the sector benchmark.
Sector: Tourism & Lifestyle
Follower growth
From 2K to 45K in 8 months
Engagement rate
vs. 1.2% industry
Paid Social ROAS
Return on paid campaign investment
Web traffic from social
Vs. previous period
COMPARISON
WHAT OUR CLIENTS SAY
Before we posted without direction. B2 Performance gave us a clear strategy, content pillars and a calendar our team can follow. Engagement tripled in 4 months and for the first time we see real leads from LinkedIn.
Industrial B2B distributor, Germany
What I value most is the automation. They set up n8n workflows that generate drafts, schedule posts and send us weekly reports without us having to touch anything. We easily save 15 hours per month.
Hotel chain, Spain
In B2B we thought social media was useless. B2 Performance proved us wrong. LinkedIn now generates more qualified inquiries than trade fairs — at a 70% lower cost per lead.
Installations manufacturer, DACH
FREQUENTLY ASKED QUESTIONS
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