Google Ads, Meta Ads, LinkedIn Ads, Amazon Ads — we manage your campaigns with surgical precision and intelligent automation. We don’t manage budgets: we build acquisition machines.
EUR managed/year
Average ROAS
Platforms
CPA vs. benchmark
Brands that trust our paid media
PLATFORMS
We don’t limit ourselves to a single platform. We manage the entire paid media ecosystem to maximize your return on every channel.
Search, Shopping, Display and YouTube Ads. Advanced account structure with custom scripts, AI-powered bidding and first-party data audience segmentation. Experience in e-commerce, lead gen and awareness.
Performance and branding campaigns on Facebook and Instagram. Dynamic creatives, lookalike audiences, advanced retargeting with product catalog and conversion event optimization via Conversions API.
The key platform for B2B. Targeting by job title, company, industry and professional interests. Native lead gen forms, Sponsored InMail and ABM (Account-Based Marketing) campaigns for long sales cycles.
Sponsored Products, Sponsored Brands and Display on the most competitive marketplace. Bid optimization by ASIN, Share of Voice analysis and competitor conquest strategies.
The most underrated PPC channel. CPCs 30-40% lower than Google, audience with higher purchasing power. Direct import from Google Ads with Bing-specific adjustments.
Programmatic buying with DV360 and The Trade Desk. Custom audiences, contextual targeting, cross-device retargeting and viewability measurement. For awareness campaigns at scale.
OUR PHILOSOPHY
Most PPC agencies manage campaigns. We build acquisition machines.
Every account structure, every bid, every creative is designed with a single objective: to multiply your investment. We don’t settle for “good results” — we pursue the maximum technically achievable performance.
We use custom scripts to automate what others do manually. AI to optimize bids in real time. Live dashboards so you always know exactly what’s happening with your money.
With 20+ years of experience in digital marketing and a team of 16 specialists in Barcelona, we’ve managed campaigns in 14 languages for brands in tourism, retail, industrial and B2B. We know what works — and what’s wasting money.
Our 98% retention rate isn’t a coincidence. It’s the result of absolute transparency, obsessive optimization and results you see on the bottom line, not just in a pretty report.
METHODOLOGY
Three pillars repeated in every improvement cycle. No shortcuts: just rigor, data and continuous improvement.
Custom account structure, audience segmentation, conversion funnel mapping, budget per channel, clear and measurable KPIs. All before spending a cent.
Ad creation, systematic A/B tests, bid automation, advanced ad extensions, optimized landing pages and pixel-perfect tracking.
Daily monitoring, AI-powered bid management, creative refresh, search term analysis, exclusion of unprofitable audiences and scaling what works.
PPC SERVICES
We don’t sell standard packages. Every service adapts to your business, your industry and your goals.
Complete analysis of your current account: structure, Quality Score, budget waste, missed opportunities and immediate quick wins.
Commercial intent keyword research, competitor analysis, long-tail opportunities and negative keywords to eliminate junk traffic.
Persuasive copywriting, ad extensions (sitelinks, callouts, snippets), responsive ads and continuous A/B testing.
Custom scripts for bidding, anomaly alerts, automatic pause of underperformers and scaling of winners. Proprietary technology.
Behavioral retargeting audiences, dynamic segments, RLSA, and cross-device campaigns to recover non-converting users.
Real-time dashboards with Looker Studio, automatic weekly reports, performance alerts and monthly strategic review meeting.
Merchant Center optimization, product feeds, margin-based segmentation, Performance Max and Standard Shopping campaigns with granular control.
Experience in 14 languages. Cultural copy adaptation, market-specific bidding strategy and multi-country account structure.
Landing page design and optimization for conversion: A/B tests, load speed, forms and micro-conversion tracking.
OUR PROCESS
2 weeks. Analysis of your current account (or creation from scratch), competitor research, KPI definition, account structure and campaign plan.
1-2 weeks. Campaign setup, ad creation, tracking implementation (GA4, conversions, call tracking) and controlled launch.
Weekly. Bid management, A/B tests, search term analysis, negative exclusions, audience adjustments and creative refresh.
Quarterly. Expansion of winning campaigns, testing new channels, increasing budget on what works and reducing on what doesn’t.
CASE STUDY
Complete restructuring of Google Ads + Meta Ads for a hotel chain with presence in 8 European markets. Campaigns in 5 languages with bid automation, dynamic creatives per destination and season, and server-side tracking for real attribution. ROAS went from 2.1x with the previous agency to 6.2x in the first 6 months — with peaks of up to 10x in high season.
Sector: Tourism & Hospitality
ROAS
Return on ad spend
Cost per booking
vs. previous agency
Direct conversions
In first 6 months
Active markets
ES, DE, UK, FR, IT, NL, AT, CH
COMPARISON
INSIGHT
Most PPC campaigns fail for the same reasons:
At B2 Performance, these problems don’t exist. Every account is managed with the obsession of an engineer and the vision of a strategist.
WHAT OUR CLIENTS SAY
We went from spending €15,000/month without knowing exactly what worked to having a dashboard where I see ROAS in real time per campaign and per market. The B2 Performance team doesn't just optimize — they explain every decision. First month: -35% CPA.
Hotel chain, 8 markets
What I value most is that they understand the business, not just clicks. When they restructured our Google Shopping account, they segmented by product margin — something the previous agency never did. ROAS increased 40% without raising the budget.
E-commerce B2C, retail
In LinkedIn Ads it's hard to find an agency that knows what it's doing. B2 Performance set up ABM campaigns that generated 40 qualified leads in the first quarter. Cost per lead dropped 60% compared to what we achieved internally.
SaaS B2B
FREQUENTLY ASKED QUESTIONS
Request a free PPC audit and discover how much budget you’re wasting — and how to turn it into sales.
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